India's perfume capital: Smells like desi Dior in this UP town

Kannauj, India's 'perfume capital', blends tradition and science to create attars, natural oil-based perfumes, mirroring luxury scents. Perfumers decode international fragrances, substituting chemical components with plant-based ingredients. While known for classic attars like rose and mitti, innovators are experimenting with spray-based versions and unique blends, aiming to revitalize the industry and broaden its appeal despite challenges like ingredient costs.

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